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International Journal of Scientific Research and Reviews

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The study of consumer behavior helps in understanding how individuals make decisions to spend their available resources like time, money, and effort while purchasing goods and servic Hence this study focused on the purchasing behavior of consumers towards selected white goods such as refrigerator, washing machine and wet grinder...

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A study on consumer brand preference towards table top wet ,

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The study of consumer behavior helps in understanding how individuals make decisions to spend their available resources like time, money, and effort while purchasing goods and servic Hence this study focused on the purchasing behavior of consumers towards selected white goods such as refrigerator, washing machine and wet grinder Keywords...

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A STUDY ON PURCHASE BEHAVIOR OF CONSUMER ,

A STUDY ON PURCHASE BEHAVIOR OF CONSUMER DURABLE GOODS WITH SPECIAL REFERENCE TO PUDUKKOTTAI DISTRICT C ESWARI 1 Dr C SUBRAMANIAN 2 1 PhD Research scholar, Assistant Professor of Commerce and Management Studies, Sudharsan College of Arts and Science, Perumanadu, Pudukkottai-622 104...

CONSUMER PRE AND POST

Consumer purchase behaviour towards household appliances like electric cooker, induction stove, mixer, microwave oven and wet grinder Consumer Behaviour is not only the study of what people consume, but is also the study of who the consumers are, why they consume, how often they consume, and under what conditions they consume...

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AN EMPRICAL STUDY ON CONSUMERS BUYING BEHAVIOUR ,

This leads to internal and external research Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer Consumer buying behaviour has become an integral part of strategic market planning We consume things of daily use, we also consume and buy...

CHAPTER II REVIEW OF LITERATURE

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